Wednesday, September 3, 2008

AJAXWorld

60% of New Applications Will Be Rich Internet Applications by 2010
We're entering the golden age of development platforms for interactive Web applications


According to Gartner, by 2010 some 60% of new applications will be RIAs, creating a richer experience for the end user.

The importance of user experience has reached the enterprise, and the The 6th International AJAXWorld RIA Conference & Expo being held at The Fairmont Hotel, October 20-22 in San Jose, CA, brings you a perfect opportunity to get to grips with the great variety of RIA platforms and tools currently available. Discuss the risks and rewards associated with RIA technologies with the practitioners who are actually implementing them, internally and externally, for Fortune 500 companies.

No other RIA-focused conference slices and dices the Web development and application space as boldly or as comprehensively: for 3 action-packed days across 6 content-rich tracks, there will be an absolute focus on new opportunities, risks and rewards in expert keynotes, breakout sessions and demo presentations by 70+ speakers.

Our extensive Expo floor additionally will allow delegates to follow up on the premier RIA solutions already available and to choose which best suits their business and technology needs. Come join us in San Jose, CA!

Jeremy Geelan
Conference Chair, AJAXWorld RIA Conference & Expo 2008

October 2008 Keynotes
Kevin Lynch - Chief Technology Officer, Adobe


Kevin Lynch, who will be keynoting on October 21, 2008, is one of the original coiners of the term "Rich Internet Application" back in 2002 and has intimate knowledge of Flash and AIR, the two platforms that - together with Acrobat and PDF - now make up the four platforms which together make Adobe the software powerhouse it is. Previously Adobe's Chief Software Architect, he was promoted to CTO in February '08.



Scott Guthrie - Corporate Vice President for the .NET Developer Platform, Microsoft

Scott Guthrie, who will be keynoting October 22, 2008, was a founding member of the .NET Framework team and today runs the development teams that deliver the CLR, ASP.NET, Silverlight, WPF, IIS7, and the Visual Studio tools for Web, WPF and Silverlight development. Previously the General Manager of Microsoft's Developer Division, he was promoted to Corporate Vice President in February '08.


A Selection of Sessions in Brief:
AIR & FLEX

FLEX + AIR + MOBILE
Nicholas Thomas – Co-Founder & COO, Finicity
In this session Nicholas Thomas will share his experience in migrating from AJAX to Flex as the primary client for a consumer web-based SaaS product.


Bringing Voice and Messaging to Flash and AIR
Charles Freedman - Director, Developer Platform, Ribbit
Freedman will demo how, with the growing demand of RIA and voice-over-the-web solutions, developers finally have a full suite of communication APIs to add to Flash.

AJAR

How Linked Data and AJAR Changes Everything
Kingsley Idehen - Founder & CEO of OpenLink Software
This session will cover access and exploitation of web-accessible Linked Data using AJAX- and AJAR-based technologies (Asynchronous JavaScript and RDF).

AJAX

AJAX for Oracle: Building RIAs Without Browser Plug-ins
John Krahulec - Co-Founder & COO, Bizwhazee
How to take a bunch of AJAX features and bake them into APIs stored in a database that can be called using simple declarative markup language.

AJAX in Enterprise Portals
Wesley Hales - Lead Portal UI Engineer, JBoss/Red Hat
How enterprise portals integrators can use AJAX at the portal level and for the development of more user-friendly JSR-168 portlets.

AJAX Integration Guide for Spring Enterprise Applications
Jeremy Grelle - Tech Lead, Spring Faces
A deep dive into evaluating the leading AJAX technologies, and how to integrate them with Spring to take full advantage of an existing Spring infrastructure.

AJAX with jQuery
Yehuda Katz - System Operations Manager, EngineYard
How does the jQuery library work? Why are so many users are able to build fully AJAX-enabled websites in their first day using jQuery?

Server-Side, PHP -Generated AJAX
Michael Ho - Co-Founder, Quasidea Development
This session will discuss and demo many of the new techniques which allow for the development of rich, AJAX user experiences without needing to code any JavaScript whatsoever.

BluePrints for AJAX Applications
Greg Murray - AJAX Architect, Aptana
This session defines the Blueprint for AJAX centric application design using JavaScript based widgets/gadgets on the client that interact with RESTful JSON-based services.

ASP.NET

Building Great AJAX Applications from Scratch Using ASP.NET 3.5 and Visual Studio 2008
Brad Abrams - Group PM for the UI Framework, Microsoft
A no-slides, code-only presentation that starts with a blank directory and builds a data-driven, AJAX enabled, ASP.NET web application from scratch.

Business Case for RIAs

Making the Business Case for RIAs in the SME Market
Howard Kiewe - Senior Research Analyst, Info-Tech
This session will teach you how to make a persuasive business case with rational arguments like ROI analysis and emotional ones like leveraging social proof.

RIAs: "Flying Pixels" and Enterprise Applications?
Jeremy Chone - CTO, Nexaweb
In this session Nexaweb's CTO Jeremy Chone seven practical tips for bringing RIA to the enterprise.

Cloud Computing

Cloudy AJAX: Putting RIAs on EC2
Chris Keene - Chairman & CEO, WaveMaker
What are the technical issues for building AJAX applications in the cloud? What is the most productive way to build AJAX apps for deployment to EC2?

Using the Cloud to Build Cost-Effective, Highly-Scalable Web Apps
Jeff Barr - Senior Evangelist, Amazon
A review of Amazon's multi-year effort to provide software developers and entrepreneurs with the technical and business innovations

Comet

HTML 5, WebSocket , and Comet - The Future of the Web
John Fallows - Co-founder & CTO, Kaazing
This session will provide an in-depth look into the use of HTML 5 WebSocket and the techniques and technologies required to build Comet applications with it.

Using Comet to Create a Two-Player Web Game
Arun Gupta - Evangelist for Web Services/Web 2.0 Apps, Sun
Using AJAX and Comet, this presentation - aimed at newcomers to Comet - walks through the process of creating a simple tic-tac-toe game.

Dojo

Practical Thin Server Architecture with Dojo
Peter Svensson - Owner, Mashup Station
Practical advice for implementing all rendering of data in the browser, leading to a much thinner server, focused on business-logic only.

Using the Dojo Toolkit to Create AJAX-Powered Forms
James Harmon - President & senior trainer, Object Training Group
This session will demonstrate how to quickly and easily add AJAX capabilities to standard HTML forms using the Dojo toolkit.

Enterprise RIAs

Enterprise RIA – Real Examples and Lessons Learnt
Jnan Dash - Chief Strategy Officer of Curl
Attendees will learn the requirements to build an enterprise-class RIA, why and where many current RIA technology platforms fall short.

Extreme RIA: Developing Customer Solutions in an Evolving Landscape
Christophe Jolif - Lead Software Architect, ILOG
With a live RIA demo on many different platforms, this session will describe requirements of RIA, the market acceptance, and technical limitations based on various approaches.

Flex

Flex, Flash and Loosely Coupled On Demand
Michael Oliver - CTO, Corent Technology
Learn how you can create an On-Demand Authoring Environment for creating RIAs bound to any database or web service using Flex 2 and Flash CS4.

Google Web Toolkit

Building Rich Internet Applications using Google Web Toolkit (GWT )
Karthik Shyamsunder - Principal Engineer, VeriSign
Introduction to the GWT framework - for Java technology practitioners who want to build rich Internet applications.

iPhone Development

Web Apps for the iPhone
Kevin Hoffman - Editor-in-Chief, iPhone Developer's Journal
Duplicating the iPhone look and feel in Safari. Make your web application just like a native iPhone app.

Understanding iPhone JavaScript Extensions
John Fronckowiak - President, IDC Consulting
This session introduces the JS extensions introduced by Apple and shows practical examples of their usage.

iPhone in Action: Web Development or SDK ?
Christopher Allen - Host, iPhoneWebDev.com
This session will highlight the advantages and disadvantages of creating optimized web applications using web languages or writing native programs using the iPhone SDK and will discuss ways to hybridize them, creating integrated projects that utilize the best of both worlds.

Creating On-Demand Enterprise Applications for the iPhone
Dave Carroll - Principal Platform Evangelist, Salesforce.com
In this session Dave Carroll will demonstrate how developers using the MVC development approach provided by the Force.com platform can shape the presentation of data to a specific context.

Scaling Web Apps to Meet the iPhone Challenge
Guy Naor - CTO, Morph Labs
This session by the CTO of Morph Labs will demystify what it takes to build a web application that can scale to the millions of users in the iPhone ecosystem.

Mobile Collaboration Using the iPhone
Marcus Franz - Co-Founder and CTO, BF Blogform Search
The iPhone is a very successful mobile device. This session shows how to use it for business.

JavaScript

JavaScript : The Good Parts
Douglas Crockford - Discoverer of JSON; Architect, Yahoo!
This session will expose the goodness in JavaScript, an outstanding dynamic programming language with more than its share of bad parts.

Server-Side JavaScript – All the Cool Kids Are Doing It!
Ian Selby - Owner, Gen X Design
In this session that no developer who uses JavaScript or ActionScript will want to miss, delegates will learn how to put their JavaScript skills to work on the server side using technologies like Mozilla Rhino and Aptana Jaxer, which embeds the entire Mozilla browser on the server side.

The Beauty of JavaScript
Mike Girouard - Sr. Developer, Magnani Caruso Dutton
This session spotlights some some patterns surrounding JavaScript's most elegant features such as closures, lambdas, object and array literals, object prototypes, private members and dynamic scope resolution.

Mashups

Showtime : Bringing the Co-Web to a Screen Near You!
David Boloker - CTO of Emerging Internet Technologies, IBM
How a Showtime Co-Web application uses the same standards as a normal mashup - OpenAJAX plus XMPP, RTP/RTSP and H.264 - yet remakes the mashup as the Co-Web.

Building AJAX Mashups with Google APIs
Chris Schalk - Developer Advocate, Google
This session will cover how to integrate various Google APIs including Google's AJAX APIs including Maps, AJAX Search and Feed into superior AJAX mashups.

Mobile Issues

Preparing Your Brand for the Mobile Web Experience
Evan Gerber - Principal Consultant, Experience Design, Molecular
What do users expect from their applications, what are common usability mistakes, and how can you recognize emerging design patterns in the mobile Internet?

OpenAjax Alliance: Browser Engine Access To Mobile Device APIs
John Ferraiolo - Operations Manager, OpenAjax Alliance
How Web developers, using HTML and JavaScript, can achieve the same power as C++ and Java and produce next-generation consumer and Enterprise Web 2.0 applications.

FLEX + AIR + Mobile
Nicholas Thomas - Co-Founder & COO, Finicity
This session will cover migrating from AJAX to Flex, the advantages/disadvantages that Flex has as the primary client for a consumer web-based SaaS product.

Open APIs & Toolkits

Building AJAX Mashups with Google APIs
Chris Schalk - Developer Advocate, Google
How to integrate various Google APIs including Google's AJAX APIs including Maps, AJAX Search and Feed into superior AJAX mashups.

Building E-mail Apps
Andy Denmark - VP of Engineering at TripIt.com
Given the mass acceptance and value of e-mail, what apps can be built on top of this well-tested, scalable and ubiquitous infrastructure?

Building Rich Internet Applications using Google Web Toolkit (GWT )
Karthik Shyamsunder - Principal Engineer, VeriSign
Introduction to the GWT framework - for Java technology practitioners who want to build rich Internet applications.

HTML 5, WebSocket , and Comet - The Future of the Web
Jonas Jacobi - Co-founder & CEO, Kaazing
This session will provide an in-depth look into the use of HTML 5 WebSocket and the techniques and technologies required to build Comet applications with it.

OpenAjax Alliance: Browser Engine Access To Mobile Device APIs
John Ferraiolo - Operations Manager, OpenAjax Alliance
How Web developers, using HTML and JavaScript, can achieve the same power as C++ and Java and produce next-generation consumer and Enterprise Web 2.0 applications.

Practical Thin Server Architecture with Dojo
Peter Svensson - Owner, Mashup Station
This session gives practical advice for implementing all rendering of data in the browser, leading to a much thinner server, which focus on business-logic only.

SaaS

RIAs & SaaS - Like Bees & Honey
Paul Giurata - Managing Partner of Catalyst Resources
This session will identify how RIAs can expose internal business systems to automate the marketing, trial, purchasing, configuration, support and social referral processes that are essential for scalable and profitable SaaS

Security

Do RIA Widgets Open Security Back Doors?
Neil Smithline - Consultant, OneStopAppSecurity.com
This presentation, via code snippets, flow diagrams, and other means, discusses how to write an RIA widget that avoids common security pitfalls

Silverlight

Building Rich Internet Applications Using Microsoft Silverlight 2
Brad Abrams - Group PM for the UI Framework, Microsoft
Learn how to use Visual Studio to create applications, how to create UI using XAML markup and code, how to retrieve data from a the web, and how to manipulate data with XML and LINQ

Spice Up User Experience with Silverlight
Sue Googe - UI Architect at Edream Solutions
How to build a Silverlight application from start to finish, as well overall strategy why we should or shouldn't use Silverlight.

Social Software

The Business Value of Social Networking on Corporate Intranets
William Cava - CTO, Ektron
This session will demonstrate why social networking is more than just marketing buzz



User Interface & User eXperience Issues

User Experience and RIAs: How Does It All Come Together?
Laurie Gray - Senior UX Designer, OneSpring
This session will discuss the foundation and importance of the application of cognitive science techniques to the process of designing and building a rich web application.

Coding the UI: Lessons from ebookers and Orbitz
Mark Meeker - UI Engineer & Architect, Orbitz Worldwide
How to build a presentation tier (HTML, CSS, JavaScript) that meets the goals of internationalization, accessibility, has rich AJAX interactions, and is faster and easier to develop in.

Crafting Rich Web Interfaces
Bill Scott - Director of UI Engineering, Netflix
Bill Scott of Netflix summarizes his study of rich interaction with just six design principles - each illustrated with a set of design patterns and real world examples

Design-based Web Application Development
Rob Tweed - Co-founder, M/Gateway
This session will explore this issue of whether designers need to learn programming or whether programmers need to learn design - or both.

IA and RIA - You Know More Than You Think You Do
Adam Polansky - Principal Information Architect, Travelocity
In this session Travelocity's Principal Information Architect will share his experience and some things he has learned about RIAs that validated much of what he already knew.

Reporting Portals - Creating the No-Pain, All-Gain Customer Experience
Tatiana Rafique - Software Development Manager, SS&C Technologies
This session will provide some guidelines for creating a rich User Interface for reporting portals, providing a no-pain, all-gain customer experience.

Web 2.0 & 3.0

Who Says Web 2.0 is Hard? Modernize Your Applications Without Needing a PhD in AJAX
Chris Laffra - Development Team Lead, EGL Rich UI, IBM
This session provides an overview of how Enterprise Generation Language (EGL) capabilities help dramatically simplify the construction of rich user interfaces.

Web 3.0 and the Age of Intelligence
Jon Doyle - VP of Business Development, CommuniGate Systems
This session will map out the world of the Semantic or Pervasive Web, exploring the unique benefits for end users, as well as opportunities for businesses.


Back By Popular Demand!
The world’s leading full one-day, totally immersive "AJAX Security Bootcamp"

What: A wild success from the very first time we ran it, AJAXWorld Security Bootcamp is a compelling, intensive, one-day, hands-on training program that will teach Web developers, Web designers, and other Web professionals how to build secure AJAX applications and demonstrate what the best practices are to mitigate security problems in AJAX apps.

When: Being held October 20, 2008 at The Fairmont Hotel in San Jose, CA.

Who: AJAX Security Bootcamp is led by:

Billy Hoffman is a lead security researcher for HP, where he focuses on automated discovery of Web application vulnerabilities and crawling technologies. He has been a guest speaker at Black Hat Federal, Toorcon, Shmoocon, O'Reilly's Emerging Technology Conference, The 5th Hope, and several other conferences. His work has been featured in Wired, Make magazine, Slashdot, G4TechTV, and in various other journals and Web sites. In addition, Billy is a reviewer of white papers for the Web Application Security Consortium (WASC), and is a creator of Stripe Snoop, a suite of research tools that captures, modifies, validates, generates, analyzes, and shares data from magstripes. He also spends his time contributing to OSS projects and writes articles under the handle Acidus.

Billy has been a featured speaker at previous AJAXWorld RIA Conferences.

Join Billy Hoffman and your fellow attendees at the AJAXWorld Security Bootcamp on October 20. We'll see you in San Jose, California!



iPhone Developer Summit
iPhone Developer Summit will be an integral part of the AJAXWorld RIA Conference & Expo 2008 West in San Jose (October 20-22, 2008).

In the 2-day iPhone Developer Summit (October 20–21), delegates will hear from industry experts about the impact the iPhone is having on delivery of rich content to mobile users. Technical sessions will will help delegates learn about when to use the iPhone SDK and when to develop web applications and explore a world of web development opportunities on the iPhone including building applications using the new ASP.NET MVC framework, building social applications, and developing high-quality, iPhone-style web-based GUIs for your applications.

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